The Construction of One series of pictures by the British artist Liam Gillick is to be presented together with the museum in progress via the new GEWISTA advertising medium "rolling boards" at 140 different locations in the inner and outer metropolitan districts of Vienna. There will also be a media exhibition in the form of a video clip on info screens in Viennese subway stations as well as variable full-page artistic ads in the daily Der Standard.
The photographic material of the Construction of One series refers to the last publicity campaign carried out by former German Democratic Republic, which saw itself as a “state of workers and farmers”. Using imagery based on image campaigns for political issues, Liam Gillick addresses the relationship between individual and community against the societal background of a social consciousness in the process of dissolution.
With his intervention in the public space, Gillick documents how artificially created imagery of members of society
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- in this case it is obviously the rapidly vanishing working class – gradually assumes omnipotence and, as media reality, seems to be replacing reality.
Liam Gillick comments on this contemporary trend as follows: “We must seriously reflect on this group of people – workers from production plants - that adopted new patterns of behaviour before it collapsed and was absorbed by a much more patently exploitative structure.”
On the occasion of the press conference for Art in Public Space on Janurary 14, 2005 the daily Der Standard ran a full-spread presentation of Construction of One.
Construction of One is an exhibition organized by museum in progress in the public and media space and made possible by Art in Public Space Vienna.
Media partners: Der Standard, Gewista, Infoscreen. |
